‍PROJECT DETAILS

Don Chilio is a chili-focused brand all about bringing the heat. The goal was to create branding and packaging that celebrated flavor and fire while feeling inclusive of all cultures and cuisines.

More than a topping, Don Chilio is a way of life—rooted in Mexican tradition but made for modern, everyday use. The brand invites you to trust the chili experts and eat like a don. Designed to stand out both on shelf and in hand, the identity champions versatility, boldness, and the undeniable joy of spice.

Izzy led the creative direction—developing the logo and packaging, art directing the on-pack photography and brand photoshoots, and shaping the broader brand world. She also guided product communication, claims, and the brand’s presence across web, social, and off-pack touchpoints.

‍PROJECT DONE WITH FROOISHEN AGENCY